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Digital Trend & Solutions

In search of immediacy and simplicity: greater integration between PayPal and Google.

PayPal and Google have recently announced the consolidation of their partnership which will bring to a virtually total integration of PayPal within Google Pay by the end of the year. Initially effective only in the United States, a global extension is expected to follow the testing phase. Users will have the possibility of adding their PayPal data to their Google Pay account – though this has been possible since 2014 – and will be able to pay invoices and bills with PayPal without having to login each time and without exiting Google services. The integration will extend to a set of Big G apps, such as Gmail, YouTube, Google Store and any other service using Google Pay, including peer-to-peer transfers.

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Digital Trend & Solutions

Cyber-attacks: when they are caused by human error

by Giorgia Dragoni, Researcher, Information Security & Privacy Observatory

When talking about Information Security the so-called X factor, the element of uncertainty related to human behavior, cannot be ignored. Companies often invest in highly sophisticated protection systems capable of protecting the organization from external attacks, but they don’t consider the risk connected to user behavior, not thinking that the weak link of the chain could in fact be man.

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Digital Strategy & Innovation

Exploring the Value of the Design Thinking

by Claudio Dell’Era, Stefano Magistretti and Roberto Verganti, Osservatorio Design Thinking for Business

During the first research year the detailed analysis of over 40 organizations providing advisory services based on the Design Thinking paradigm allow us to map 4 different and particular kinds of Design Thinking. More specifically, 47 case studies about organizations providing advisory services based on the Design Thinking paradigm demonstrate that it can assume different forms and interpretations according to the nature of the companies involved (service provider and client), the specific challenges, and the objectives of the innovation project.

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Digital Trend & Solutions

Lightning Network, the future of blockchain payments

The Blockchain community has been questioning itself for some time on which platform will be the Blockchain platform of the future, which will be better suited to develop highly performing solutions (optimization of all efficiency and effectiveness indicators: network size, energy footprint, transaction time, cost of single transactions, etc.) for the exchange of digital assets (the so called Internet of Value).

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Social Media Strategy & Management

Will European anti fake news measures prove effective?

The European Union sharply criticized the practice of disseminating fake news guilty of manipulating the public opinion, therefore posing a real threat to the stability and cohesion of societies. Hence the much longed for “anti-fake news” measures that present, in particular, indications and restrictions for the various social networks in addition to aids for traditional media to sustain quality information.

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Digital Trend & Solutions

India and payments: from Digital identity to Mobile Payment

In 2017 India has dominated worldwide news in the field of digital payments and digital identity and the trend seems still active in 2018, since over the recent weeks there have been several news and launches in India: from the launch of Google Mobile Payment services, Whatsapp, and American Express, to the addition of facial recognition to authentication services provided by Aadhaar Digital Identity services.

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