Digital Strategy & Innovation

Digital Transformation? Management competences first of all

Digital Transformation is not yet a fully defined concept. We are in the middle of a process that could last years and the effects of which could go beyond any current prediction. What we do know instead, is that there is a puzzle with many of the pieces already defined and set in. Something that cannot be postponed: competences.
It’s necessary to bear in mind that due to its pervasiveness the Digital Transformation is no longer only a technologic or strategic view related issue, but a challenge that involves the entire human capital.

Such a challenge requires, on one hand the ability to develop in all company areas new competences and professionality capable of understanding new opportunities and of driving the change. Data Scientist, Social Media manager, Ecommerce manager, Digital Strategist are just a few of the new positions increasingly more in demand in every sector but, at the same time still ambiguous and difficult to train internally and to find in the job market.

On the other hand, it is necessary to enhance everybody’s digital skills, regardless of their role within the company. Such abilities, that people develop in their personal lives, must begin to be valued also professionally. Digital competences, therefore, make and will make the difference. Also (and perhaps especially) as regards the management area. It is the managers that are increasingly called upon as digital environment decision makers. To fully leverage the potential of new technologies and drive the transformation within organizations, these roles today are obliged to develop digital skills. We have identified six key macro categories:

Digital Transformation: competences regarding innovation and managing business and organizational change;
Digital Management: digital competences related to managing new technologies through new models to evaluate and decide on opportunities offered by digital technologies;
Digital Solutions: knowledge of digital environments that are most important for the company (from Big Data, to Mobile, to cloud computing);
Digital Industry: business related digital competences (retail, manufacturing, etc.)
Digital professions: role/position related digital competences (e.g. marketing manager, HR manager, etc.)
Digital Soft Skills: the combination of competences required to develop communication and relationship abilities for the digital world

Leveraging these elements is the only way to activate digitalization processes in companies and achieve the conscious involvement of key decision makers.

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1 Comment
  • Jan 9,2019 at 14:25

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