Companies are facing the question of how to collaborate with startups, as innovative providers or as partners in innovation projects. Contamination between these worlds is in fact the right way to stimulate innovation in the business world and to learn more about the inputs that can come from the startup ecosystem.
by Stefano Magistretti and Claudio Dell’Era, Design Thinking for Business Observatory
What is Design Sprint and how does it work? The recently designed innovative methodology by Google that in many ways is similar to Design Thinking is increasingly used by consultants and managers. Experts of the Politecnico di Milano run through its main characteristics
Design Sprint, a methodology by Google
From March 2016 a new approach has been added to the Design Thinking paradigm that also leverages some key aspects of design and further broadens methodologies available to consultants and managers. This methodology has been called Design Sprint by Jake Knapp, former Google Venture partner; it is used by Google to support the growth of startups and aid the development of digital experiences. Analysing the methodology in detail enables to identify a sort of integration between the fundamental principles of Design Thinking and the practices typical of agile development approaches such as SCRUM.
Supply Chain Finance is based on the awareness of the importance of a supply chain vision in managing financing to companies more effectively in order to connote all players not only for their individual characteristics but also for the combination of relations that are put into effect. For those who work within the industrial sector this approach has become standard, because the success of a business is largely due to the value and the quality of the relations that it establishes. The news is in realizing that also the banking and financial sectors have noticed the value of this wealth of relations in defining their investment strategies.
Digital innovation has put the spotlight on Design Thinking, the methodology that combines quantitative techniques with intuitive thinking, deeply transforming the way it was originally formulated. Users have multiplied over recent years in a variety of contexts. According to Politecnico di Milano experts the most promising Digital Transformation project designs include User Experience, startups, education, and consulting.
“Please, come to France, you are welcome. It’s your nation, we like innovation. We want innovative people. We want people working on climate change, energy, renewables and new technologies. France is your nation”. These are the words of Emmanuelle Macron spoken during his presidential campaign and posted in a 1’ 24” video on Facebook. No mere election promises: the young French President has just announced at VivaTech that he has set up a 10 billion euro public fund to invest in start-ups and innovation. He also gave the news on Twitter. “I want France to be a start-up nation. A nation that thinks and moves like a start-up”.
Millennials are frequently referred to and taken as reference chiefly when talking about digital change. This generation seems now to be the all-important example to follow, indeed is practically a legend, especially in some fields such as market research and consultancy (and not just there… a taxi driver was talking about this at the pub).