Category : Digital Marketing & Sales

Digital Marketing & Sales

Advertising: what investing on the Internet means (Today). And then there is Television

The internet collects 30% of advertising investments in Italy. For some years now measuring has become an online investment mantra, together with everything that rotates around it: indicators, KPIs, viewability, etc. The use of user data that more or less legally is collected by investors and advertising supply chain players, has enabled to fine tune online advertising campaign targets, raising the attention on spending only where there is the possibility of conversion.

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Digital Marketing & Sales

iPhone manufacturer also embraces the blockchain

Foxconn launches a new blockchain based Supply Chain Finance platform and immediately makes the news. For those who haven’t heard the name, Foxconn is known as the manufacturer of Apple iPhones. As reported in the article published by SCF Briefing the 17th of March, Taiwanese company Foxconn in partnership with the Chinese online loan platform Dianrong set up a pilot project to launch the platform, worth 6.5 million dollars. The idea is quite simple: the goal of the platform is to connect non-financial investors with providers that generally find it difficult to interface with the traditional financial world, focusing initially on the automotive, electronics and clothing industries.

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Digital Marketing & Sales

The logistics frontier of B2c eCommerce

In 2017 eCommerce B2c in Italy exceeds 23 billion euros, + 16% from 2016. The growth of the online market is largely due to increased product purchases: +25% compared to +8% of services. With such trends, for the first time in the history of Italian eCommerce, the worth of products in 2017 is equivalent to that of services: 11.5 billion euros.
In this scenario it is quite simple to see how the development of effective logistic services is always more important and represents an increasingly indispensable element for the success of B2c eCommerce. To this regard, the ability to offer delivery services tailored to customer needs emerged as one of the main competitive elements on which the challenges of the near future will be played. It is not a coincidence that the most advanced merchants are very active on this front with new experimentation aimed at ensuring delivery speed and flexibility.

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Digital Marketing & Sales

Can online video drive European economy?

The European Parliament is discussing the new Media services policies, particularly for TV and the Internet. As regards television, the current proposal is to restrict TV advertising time to a maximum of 20% per day (the limit in Italy today is hourly). Instead, as regards Internet on demand services, the idea is that at least 30% of the catalogue proposed consists of contents of European origin.

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Digital Marketing & Sales

Advertising and new ePrivacy policy: the data node and the issue that could penalize small publishers

One of the themes on which the entire online advertising supply chain’s attention is focused is the new ePrivacy policy proposal presented to the European Commission on the 10th of January. The regulation should be approved by the 25th of May 2018. One of the impacted aspects is how users’ agreement to cookies is collected and, in general, of behaviour tracking systems for profiling and advertising purposes. In particular, it is requested that the description of the collected data (through first and third party profiling cookies) be much clearer, transparent and detailed, including related purposes. Furthermore, the user will be able to make a single choice, totally accepting or rejecting the installation of cookies through a filter at browser level.

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