Category : Digital Marketing & Sales

Digital Marketing & Sales

Multichannel, cross-channel, or omnichannel: synonyms or different perspectives?

63% of large and medium-large companies responding to the survey conducted by the Omnichannel Customer Experience Observatory stated that omnichannel is viewed as a key strategic development driver.
Nonetheless, what emerges from examining application cases is that even some of the projects communicated to the market as examples of omnichannel, often are not.
Some misunderstanding and lack of alignment on the meaning of multichannel (or multiple touchpoint approach), cross-channel and omni channel do, in fact, exist.

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Digital Marketing & Sales

New payment strategy from Google, here comes Google Pay

Google officially launched Google Pay, a new comprehensive payment service enabling users to make payments online, within applications, contactless payments in stores, and transfer money to other people in p2p mode. Users can perform these operations with credit cards or through bank accounts entered when registering their Google account.

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Digital Marketing & Sales

New store formats? Experimenting galore!

The Retail sector is still facing a period of strong instability at worldwide level: on one side demand is timidly picking up again, on the other great uncertainty on the advancement prospects of physical distribution persists. In this scenario, though the store is still key to the relationship between companies and consumers, it is destined to undergo a deep transformation. The inception of new sales channels (first and foremost eCommerce) exonerates the store from being the point of access to products: the store becomes a connection location where consumers can experience effective and satisfying relations with the company.

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Digital Marketing & Sales

Online advertising: new “intelligent speakers” to promote digital audio

The online audio advertising market, that is, Internet audio adverts, in the United States reached 1.1 billion euros at the end of 2016 but nearly nothing in the non-anglo-saxon world, though this could completely change. With the ever increasing spread of streaming music offerings, through subscription models and, even more, free but with advertising, these spaces will be increasingly present to investors’availability. Additionally, a greater number of consumers tends to use mobile tools also without using the screen, thus boosting audio only communication: just think of audio texts in instant messaging systems, voice assistants, the use of headphones to make calls, listen to music, etc.

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Digital Marketing & Sales

Dot Com and traditonal businesses: are strategies converging?

B2c eCommerce is increasingly significant. It is estimated that in 2017 the value generated by online purchases worldwide will exceed 2,000 billion euros, with 750 bil€ in China (14% penetration of online sales over total retail orders), 550 bil € in USA (15% penetration), and with 500 bil € in Europe (9% penetration).

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Digital Marketing & Sales

Is the Chinese Mobile Payment challenge only Chinese?

China is ever more a breeding ground for Mobile Payment solutions. Competition is fierce: in addition to the two historic leaders vying for dominance, Alibaba with Alipay mobile and Tencent group messaging giant with Wechat Pay, 2016 saw the entry of international players Apple Pay and Samsung Pay that rely on NFC payments.

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