Category : Business Intelligence & Analytics Strategy

Business Intelligence & Analytics Strategy

The 5 things to remember after the Facebook-Cambridge Analytica case

For a few days now the Media have been focusing their attention on Facebook. Allegedly, the company granted the analysis firm Cambridge Analytica (CA) access to the profiles of over 50 million American citizens, to whom CA allegedly targeted messages during the Presidential election campaign, ultimately favoring Donald Trump’s election. Without looking into the matter in legal terms, but trying to interpret the impact on the sector and, more in general, on society, 5 key points have emerged from this episode that are worth remembering and that reaffirm the characteristics of the current digital market.

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